Campaigns, Email writing & Digital Assets

THE IEP:
A main part of my role at the IEP is creating and coming up with new ways to market the business. These are three examples of recent graphics I created at the start of their campaigns:

• Vibe Awards - An internal reward system to promote the company’s values.
• Member Offer - A December offer for learning courses. The campaign was for LinkedIn only.
• Testimonials - To help promote our courses, the team needed more testimonials and for them to be visual to share in meetings, socials, and on the website.

ALTITUDE ANGEL:
Land Access campaign for Altitude Angel, targeting large landowners in the UK. The software GuardianUTM enabled drones to fly safely in different airspaces, and Altitude Angel wanted to target large landowners to open up their airspace to manage drone flights and to commercialise their land.

Assets produced: Multiple visuals, case study with client, physical leaflet and brochure, LinkedIn posts and adverts, email campaign, personalised landing pages on the website.

Result: Increase in brand awareness, sign-ups to the newsletter, two big customers, and new leads for the sales team.

ALTITUDE ANGEL:

Example here of the leaflet and brochure printed out and sent to many landowners across the UK.

ALTITUDE ANGEL:

Examples here of social media assets, including a graphic created for LinkedIn Ads which promoted one of our case studies as part of the land access campaign.

ALTITUDE ANGEL:

Following the successful campaign in the UK, it was replicated in Africa for National Parks.

An email campaign was created and infographics showcasing how the whole system on GuardianUTM worked. New leads were created as a result and the campaign was to be replicated for additional sectors.

ALTITUDE ANGEL:
Refreshed our company logo to celebrate the 10th anniversary. 

ALTITUDE ANGEL:
Overview graphic used on company homepage and sales presentations, showing how the GuardianUTM platform links to different sectors.

ALTITUDE ANGEL:
Sales infographic showing the steps an operator and approver need to take using our software.